Client Spotlight: Royal Masters Swim Club
In 2020, I started swimming after a 15-year hiatus from training and meets. This is also when I met my first client: Amman Bhogal, Founder of Royal Masters Swim Club. We've spent hours swimming side by side training for masters swim meets and open water races.
Since January, Amman and I have been working together on fine-tuning the club's already consistent and enthusiastic social media presence on Instagram, as well as general swimmer communication.
Here are some of the quick wins we implemented:
Monthly communications planning around club initiatives
Instagram reels to promote and celebrate masters swim meets using swimmer footage
Newsletter enhancements:
Mailchimp sign-up form refresh
Branded newsletter template
Subscriber list consolidation
Amman is a loyal friend and hype man extraordinaire. He is too busy empowering RMSC teammates to take a moment to take pride and what he has built both in the pool and out.
He listens to my digital marketing ramblings, and actually puts things I say into practice between our planning sessions.
He started including calls to action with quick-links into his already engaging and consistent Instagram content for the club.
I can't wait to see the team and our community continue to grow.
Go team RMSC!
